In terms of ethics in the film industry, the area where most ethical
issues arise is in the genre of documentary filmmaking. The point of a
documentary is to capture reality; real people in real situations. The
line between real and fake in a documentary is sometimes a blurry one.
Documentaries can come under fire for their ethics, or lack thereof,
in numerous ways. A subject could end up being portrayed in a way that
embarrasses or humiliates him or her. They could be misrepresented. Some
aspects of certain events could be fabricated for the sake of a little
extra drama or excitement. Some facts may end up not being verified.
There are times when filmmakers fall into the trap of entertainment.
However, there are many companies, such as PBS, Discovery, and
National Geographic, among others, who often ask the filmmakers they
hire to observe certain standards when it comes to ethics. They often
follow codes of ethics that were written for journalists, because that
is essentially what they are.
One prime example of an unethical documentary is the 1922 silent documentary, Nanook of the North
by Robert J. Flaherty. The film captures the life and struggles of an
Inuit man named Nanook and his family, living in the Arctic. While it
has been considered a ground-breaker for the documentary genre, it has
had its share of controversy surrounding it.

Promotional image of Nanook of the North (1922).
First of all, Nanook was not actually named Nanook. His real name was
Allakariallak and the woman portrayed as his wife was not his actual
wife, but a common-law wife along with another woman. During hunting
scenes, Nanook was encouraged to hunt in a more primitive manner, when
he usually used a gun. Flaherty also exaggerated his portrayal of the
Inuit people he filmed in order to give them a more primitive feel,
making it seem as if their lives were in more danger than they actually
were.
Another controversy involved the staging of two scenes, one of which
involves Nanook hunting a walrus, which the Inuit people no longer did,
though Flaherty chose to do it anyway in order to give the film a
dramatic event. The other staged scene involved Nanook visiting a
trading post and being shown a gramophone by a white man. The man allows
Nanook to hold and inspect the record and Nanook then bites it.
Flaherty meant for it to serve as comic relief, though Nanook knew what a
gramophone was. Flaherty defended his film, saying that a filmmaker
must sometimes distort some aspects of his or her film in order to catch
its “true spirit.”
A version of a documentarian’s code of ethics states that a
documentary should “document the subject in a way consistent with actual
events. The final product should be a representation of the truth.”
While I do believe that Flaherty was not entirely ethical in how he
portrayed the subjects in this film, there is some accuracy to the
events in it. The Inuit people may not have been hunting walrus with
spears or wearing the clothing of their ancestors at that time, but at
one point in history, they did. I do accept that Flaherty wanted to
capture the Inuit people in the way they were before exposure to
European civilization and culture, but at the same time he made those
people, who were aware of certain things about our culture in 1922 and
turned them into something of a cliché.
While it seems like Flaherty was at least being honest with the
people he filmed about the kinds of things he was going to have them do
and wear in the film, I think he should have captured them as they were
in 1922, not as they were decades before. Portraying a man as a cliché
of his culture for entertainment is unethical, though I am not sure of
the ethical standards that existed in 1922 because the documentary was a
very new genre at the time.